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03. Expansion: Analytics

There is nothing so terrible as activity without insight

— Wolfgang Von Goethe

If it‘s worth doing, it‘s worth measuring. At the end of the day, a website should attract traffic. It is important to measure that traffic and know how your website is doing.

Web analytics applications provide insight into just that. It answers questions like:

Visits, unique visits, page views…

Web analytics tools can be challenging and come with a learning curve. They often have complex user interfaces and a seemingly endless list of indicators and settings. As most tools are (mostly) free, often they are installed only never to be looked at again.

Instead we guide you through the most important out of the box reports — they provide the data you need to get valuable insight into your website’s performance. And if required, we create custom made reports tailored to your business objectives.


Know your data — own your website.