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03. Expansion: Advertising

Instant exposure

Online advertising generates immediate results. As an example, a SEA campaign attracts visitors from the start without the need to wait on SEO efforts for your website to rank high in search results.

Boost and attract

Budget friendly, straightforward and powerful. Online advertising has democratized advertising and made it available to a much wider audience. Business who want to wet their feet or have smaller advertising budgets can join the club.

It is a very effective tool to boost brand awareness and attract potential customers.

Budget, Control, Relevance

Online advertising may seem daunting, complicated or expensive. But it really revolves around three basic key principles:

The most accessible and powerful types of online advertising are:

We create personalized campaigns based on a specific audience, marketing goal and budget. Once set up we monitor, fine-tune where necessary and generate reports with campaign results.


Boost brand awareness — attract potential customers.

Next: how Web Analytics provides insight into your website traffic