Online advertising generates immediate results. As an example, a SEA campaign attracts visitors from the start without the need to wait on SEO efforts for your website to rank high in search results.
Boost and attract
Budget friendly, straightforward and powerful. Online advertising has democratized advertising and made it available to a much wider audience. Business who want to wet their feet or have smaller advertising budgets can join the club.
It is a very effective tool to boost brand awareness and attract potential customers.
Budget, Control, Relevance
Online advertising may seem daunting, complicated or expensive. But it really revolves around three basic key principles:
- Budget - budget agnostic and result-driven (often you only pay for actual website visits, business calls…)
- Control - measurable results and the flexibility to make adjustments
- Relevance - the right message at the right time to the right audience
The most accessible and powerful types of online advertising are:
- SEA advertising - ads on search engine result pages
- Display advertising - also known as banners
- Native advertising - sponsored posts with the look and feel as the platform (social media, website…)
We create personalized campaigns based on a specific audience, marketing goal and budget. Once set up we monitor, fine-tune where necessary and generate reports with campaign results.
Boost brand awareness — attract potential customers.
Next: how Web Analytics provides insight into your website traffic