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01. Website content

Content, the foundation of a successful website

A website is a conversation with an audience. Its content - words that express its purpose or idea - determines the outcome.

And it gives visitors a reason to purchase a product or service.

There is one catch…


The average amount of text visitors read on a webpage.

Convincing text arouses curiosity, engages, and captures the reader. While fine for print, that is not enough to keep a website visitor interested. Online text requires the extra mile. Why?

People have a different mindset when online

Time is precious. And a competing — perhaps more compelling or trustworthy — website is only a few clicks away.

Content is part of our strategy

We transform all text into concise, objective and scannable content.

We also ensure all content — including visuals — is:


You have an idea you want to share with the world. We put it into words that speak to your visitors and engage them.

Next: 3 key design objectives