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Insigna, online marketing services

Insigna is an online marketing agency. We mainly execute in-house assignments for an established clientele. Areas of expertise:

Web development

We develop sites from a 5 pager presentational site over a campaign based sub-site (e.g. an an online survey) to an e-commerce shop. Full stack front- and back-end in-house coding using technologies like HTML, CSS, PHP, MySQL and Javascript (vanilla or frameworks) or, when appropriate, a CMS (content management system e.g. Drupal or WordPress).

Search Engine Optimisation (SEO)

75.000, the average number of search engine queries every single second. Search is everywhere. Name it, some one is looking for it. A nearby pizza place, a beach holiday in Bali, a sinus treatment or some one’s grandma’s apple pie recipe. Visibility is vital, website optimisation a necessity. SEO, a set of techniques that increases a website’s position in search engine results, is taken into account during the entire project cycle.

Copy

Content is king, engage your audience and convert your visitors. Particular attention is paid to the written word. Text should be engaging, kindle interest and retain user attention. And deliver the message.

Analytics

Crunch the numbers and know what's going on. Number of hits a day, origin of visitors, bounce rate... Solutions like Matomo and Google Analytics are implemented and deliver necessary insight.

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